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preMaster project

A GREEN EGYPT


SUPERVISOR: Alex Sin Fei Essen

"Within six hours, the deserts of our planet receive more energy from the sun than humankind consumes within a year."

 

 

ABSTRACT:

Our Premaster project is a Cross-Media campaign to inform the egypt population about the enormous possibilities of "Green Energy", that Egypt offers, such as solar- or wind-power.

This Media Campaign should consist of a Design concept, which is embedding Graphic Design (Infografics, Illustrations, Pictograms, Webdesign, etc.) and Media Design (TV Ads, Process animations, Viral Marketing in Social Media, etc.).

 

 

TOPIC AND CHALLENGES:

War for oil, unemployment, nuclear catastrophies, pollution and a big waste of energy: Green Energy can influence these problems - and Design can help Green Energy getting more accepted in Egypt.

Since two decades, climate change and saving of the environment got a global topic for society, politics and ecology worldwide.

There are several projects which are about gaining e.g. very profitable solar energy from the northern african countries, as Egypt. One of those projects, called "DESERTEC", considers solar- and wind-power as the future key to a better life for everybody, without war for resources or dangerous and not-controllable nuclear power. The project DESERTEC has already started, but for expanding it needs the acceptance of the people. DESERTEC is an integrated concept which includes energy security and climate protection as well as drinking water production, socio-economic development, security policy and international cooperation.

 

 

OUTPUT:

In this Premaster course it's about wakening up the population of Egypt by a Cross-Media Campaign. The goal is to educate and inform people and show them the possibilities of a "green change" and the its benefits for the egypt population. The challenge is to reach the people. Thus the concept has to research which other egyptian campaigns were successful (and why were they better? What can be done better?).

This Media Campaign should consist of a Design concept, which is embedding Graphic Design (Infografics, Pictograms, Webdesign, etc.) and Media Design (Process animations, Movies, Viral Marketing in Social Media, etc.).

We will have a cooperation with DESERTEC (and its university subgroups) to increase the output and to generate a win-win-situation for DESERTEC, the GUC and the population of Egypt.

 

 

PROJECT IN PROGRESS: (1) http://guc-md.com/uploads/Main/20121016_GreenEgypt_MASTER.html (2) http://guc-md.com/uploads/Main/20121030_GrEg_OUTPUT%20MEDIA.mm.html